The total USPS
® postage cost can range from 62 cents for First-Class service to as little as 12.7 cents for a non-profit automated Standard Mail piece – so it clearly pays to learn more about postal discounts.
Basically, there are four ways in which you can lower your postage costs.
The U.S. Postal Service provides a wealth of information, including an
online publication titled An Introduction to Mailing for Business
Organizations. As a service to our customers, we’ve highlighted key
information below.
First-Class Mail® delivery objectives: 1 to 3 days
The following materials must be mailed as First-Class Mail:
- bills and checks
- statements of account
- handwritten materials
- typewritten materials
- personal correspondence
Generally, Standard Mail can also be mailed at First-Class Mail rates.
Standard Mail® delivery objectives: 2 to 9 days
Often includes materials such as:
- circulars
- advertisements
- solicitations for donation
- newsletters
- merchandise
- non-personalized correspondence
- printed matter not required to be mailed as First-Class Mail
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In addition to size, shape and weight, the Postal Service classifies
mail pieces by the way they are prepared. These classifications are
based on how efficiently your mail pieces can be processed on Postal
Service equipment. The Postal Service classifies all mail pieces
into one of three categories:
- Machinable. If you prepare your mail piece so that it has an accurate
address and can be processed on Postal Service equipment, your mail
piece is “machinable” and eligible for “presort” rates.
- Nonmachinable. If your mail piece does not meet the machinable standards,
you may have to pay postage plus a “nonmachinable surcharge.”
- Automation. If your letter-size or flat-size mail piece is machinable
and displays the correct barcode, you can qualify for lower, “automation” rates.
Your PSI Specialist can show you how to prepare mail in order to
save the most money. To increase your discounts, PSI will
automatically add automation barcodes to all eligible mail so
you can achieve the highest levels of saving possible.
Mailers looking to improve their customer data quality
may want to consider some of these mailstream best practices.
Basic Address Quality Standardization
- Delivery address information placed on the same line
- Predirectional in delivery address line
- Correct spelling of street name
- Correct suffix for delivery address
- Secondary address information
- Correct spelling of city name
- Standard state abbreviation
- Correct ZIP Code
Automation Address Quality Standardization
- Delivery Point Barcode (Required for automation discounts)
- Attention Line (Optional)
- Group, Department, Division Name (Optional)
- Business / Firm Name (Required)
- Delivery Address (Required)
- City, State, ZIP Code (Required)
- PLANET Code (Optional)
Address Validation and Verification
- To achieve automation rates, you must verify the complete address with CASS-certifiedTM
and DPV software at least 180 days prior to mailing. CASS (Coding Accuracy Support System) and DPV (Delivery Point Validation)
verifies that the address falls within a deliverable range, adds required USPS® ZIP
Code information and finally validates the address actually exists and can be delivered to.
First-Class Mail Move Update
- In order to mail at presorted or automation First-Class
Mail rates, you must use an approved Move Update process.
Each address must be updated at least 185 days prior to the mail date.
PSI offers
move update services so your addresses can be
updated “on the fly” based on the most current NCOA
(National Change of Address) database.
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Depending on the type of mail you are sending, there are
a number of sortation "tiers" that will define what postage
rates you qualify for.
- Automation. Mail that can be easily sorted by machine using
a Delivery Point or Intelligent Mail Barcode receives the highest
discount, with the lowest rates earned when you have 150
pieces or more going to the same 5 Digit ZIP Code.
- Non-automation. Mail that is not barcoded will earn "Non-automation"
discounts if they are prepared and presorted in such a way as to save the USPS®
some processing time and effort.
The PSI Edge: We sort mail for thousands of customers,
which gives us (and you) a tremendous advantage. Because
we mail in such high volumes, we make it easier for you
to achieve the deepest presort discounts possible – discounts that are deeper than
you could earn on your own.
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With a national network of operating centers, PSI will enter
your mail at the facility that will save you the most money
overall. In most cases, your mail will bypass the local post
office, which can enhance delivery, too.
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